Samuel has over 10 years’ experience working in the food and drink industry as a writer, educator, cook and consultant. He has written features and recipes, developed recipes, and styled shoots for national and international publications such as Waitrose Kitchen, Australian Delicious, and the LAD Bible Group; consulted on a number of best-selling food and drink books; and was a nutritional consultant for BBC’s Eat Well for Less. He is a founding director of award winning CIC, 91 Ways, and Editor in Chief of the online coffee platform, and app, Best Coffee. More recently, he joined the committee of the Guild of Food Writers as Awards Co-ordinator.
He has recipe tested and assisted for Telegraph food journalist and author Xanthe Clay, appeared on Hairy Bikers whilst working as a sous-chef alongside Orlando Murrin at Langford Fivehead, worked on best-selling food magazines including BBC Good Food Magazine, olive, Delicious, and as food stylist for Waitrose Kitchen. His recipes have appeared in national publications and he has provided recipe consultancy for cookery books (including The Baker's Daughter by Louise Johncox and Spice Yourself Slim by Kalpna Woolf) and award winning products.